Basics Involving The Importance Of The Business Card In Your Marketing Efforts

By Scott Carpenter

Being aware of the importance of the business card in your marketing efforts is essential for professionals. The inexpensive papers can make a major difference and act as a powerful tool in marketing. On another level, cards make it possible for people to quickly and easily share the work they handle and how they can be reached.

However, these small pieces of paper are capable of so much more. They can make or break the first impression of a company or business. They might also enhance the image of a businessperson. For example, graphic designers with creative and effective cards that show off their skills may find that these serve as a portfolio or advertisement of their work and can help them land clients.

The amount of money it costs to produce these is low, but the benefits associated with using them are high. Making cards should be on the first things to do for professionals, as a way to reach more people. While people can hand these out in their day-to-day life, they can also set them in places where a passersby can pick them up at their own will.

It is most common for these to include basic information about the company or person. Some details to consider listing: name, occupation or position, company, address, phone number, email address, website and services provided. It is recommended that these basic facts be included so that people who come in contact with the paper can answer who, what and where.

These papers play a major role when it comes to marketing. They allow individuals or companies to introduce themselves to clients and other connections, even if they are not around to personally hand these to the parties. They serve as ideal icebreakers and are perfect for the networking process that is necessary in professional relations. Cards of this type are considered professional and can prove the legitimacy of a person or company, especially if they are designed well.

There are many choices with the process of design. The theme should, in some way, reflect the services or businesses that they are being used to represent. The card design should communicate important information and attract attention from those who see it.

While these can serve as a first impression, it is still important to communicate with people. Do not handle them out to everyone in your presence. Instead, use them with consideration and take into account your physical appearance and conduct, as these play a major impression as well.

Because technology is so important in modern times, the cards have not received all the attention that they should. Smart phones and other similar devices make it easy to save contacts and access information, but the same can be done through business cards. People who take cards may put them away and find them again later, many times. This means that they receive a constant reminder of the person, company or service. Likewise, these papers can also be easily lost. For that reason, it is important that a positive physical impression and word of mouth is spread. The importance of the business card in your marketing efforts is unmatched.

About the Author:

Get more information about how you can grow your business by choosing printers Portland Oregon professionals provide. You can choose the business card Portland that will enhance your brand and logo more effectively today.

Read Full Article, Click Here Now ....

Top Trends In Small Business Online Marketing

By Reed Slidell

Have you lost hope on all your small business online marketing efforts? The many updates posted by Google have brought about many unwanted results and so frustration eats almost all local entrepreneurs. However, there are still crystal clear ways which can get your website and your venture back on track.

It is wise that you are updated of the happenings in the internet and your industry. Knowledge of these can get you prepared for what is to come. This is key if you want your brand to stay alive and immovable come the dawn of change.

The most common trend happening in the internet is the plague of videos. Every website online holds videos regardless of its nature. Rarely do you now see websites with very long text. Visitors are now bored with such a site. They opt for moving images and easier way to decode information. Creating videos is actually advantageous for your small business online marketing. This is in the sense that they provide quick communication to your market in a cost-effective way. By just pressing play, potential customers can listen to your message repeatedly. That saves your time and resources.

Next in line is the use of mobile phones. Being able to connect with your potential clients as online marketing consultant is a great edge over your competitors. It is similar to internet advertising with a touch of the typical call-to-action phrases which will encourage people to try your brand. A more costly type of promotion through mobile devices is sending of text or voice messages. Although it is said effective, a great number of recipients find it irritating.

One local online marketing method that most internet users look forward to is reading or watching reviews about products or services. These serve as their guide in making wise decisions when purchasing or subscribing to something. This is also how owners of big and small companies become aware of the performance of their brand. When you do helpful reviews, people will regard you as a market leader.

You can actually post these reviews on your social media account along with your other business updates. If you are not yet a part of the social media fad, create your accounts today. Know the hot topics in your market which may be relevant to your products or services. Offer discounts or packages thereafter to attract new customers.

Computations done in the cloud is another trend that entices potential customers. This allows them to see beforehand possible the total costs of purchasing your products or subscribing to your services. This allows them to prepare for the payment. More than that, it is also beneficial for entrepreneurs like you when it comes to easy and reliable way for you to store data.

Along with the easy computation, easy payments must come as well. Your small business online marketing will be more effective if you include the latest in terms of payment. Besides payments through bank accounts and credit cards, be ready to provide payments through Paypal and Google Wallet. More and more internet marketing businesses and people are using them today.

About the Author:

Listen To This SEO Mastermind For Great Insights On Small Business Management. Visit This Resource For Blog Writing Tips For Small Business Blogs.

Read Full Article, Click Here Now ....

Post Your Business Complaints at The Better Business Bureau

By Kate Bailey

You have heard about the FBI the CBI and many more crime bureaus but they won't help you by any means until and unless you unfortunately become a part of any crime held. But the BBB, the better business bureau, will always help you find the means to make your business run better and prosper for a brighter future. The BBB is an organization formed way back in 1912 but still making a mark in the current world.

The Better Business Bureau collects and gives out information about businesses regarding both domestic and international standards. It lists information and advice from all over the world to help customers in their own businesses and allows them to be able to make their business the best. The Better Business Bureau has a famous mission statement, "advancing marketplace trust". They know that all businesses need to be trusted and that you want others to be able to trust your business. The Better Business Bureau also archives information it receives about businesses.

Also take the major contribution of the better business bureau in all fields of business as they provide to you the major concept of business strategies to make ones business prosper. They deal in rectifying and solving problems and complaints of businesses. Just because they are good at it does not make them the best but it's their way of handling problems that make them an awesome enterprise. Because the BBB has no enforcement authority aside from its agreement with accredited businesses, it can neither force a business to respond to complaints nor administer sanctions.

The Better business bureau is expanding and introducing new advancements all over the world. So make sure that you resolve your business problems only through the better business bureau as it offers to you the best business answers. They have a wide range of procedures they undergo day to day such as a discrete structure and funding, a dispute resolution procedure and much more.

So if you own your own business, whether it be online or a bricks and mortar business, and if you need suggestions for it, don't forget to check with the better business bureau. They will help you make a fair deal every time to grow you business and you can always rely on BBB to provide you with maximum profit.

About the Author:

Looking to find the best deal on the Better Business Bureau, then visit www.trust-guard.com to find the best advice on the Better Business Bureau for you.

Read Full Article, Click Here Now ....

Software Development Projects

The realm of software development, there are broadly two approaches to project planning. The first approach treats the project plan as a predictive tool, a guide to what we can reasonably expect to happen given where we are now and given the present state of our knowledge. Taking this approach, the project plan is a living document.


When reality diverges too much from what we had planned, we alter our plan in order to keep it realistic. The second approach, on the other hand, treats the project plan as something more like a set of commandments, a binding contract whose timings must be adhered to. Taking this second approach, reality is forced to conform to the plan, come what may.

Things to Know About Software Development

Although few project managers would openly admit to being adherents of the second approach, I know from my experience of software development projects that - deep down - many of them are. A common scenario in the IT industry is that, before one jot of estimating has been done, someone senior to the project manager has decided what dates must be hit. Let me stress that this, in itself, does not have to be a bad thing.


Whether it becomes a bad thing depends on how the project manager responds to it. If he adopts the first approach, he will try to find a way of planning a realistic project (and this may mean somewhat decreasing the scope of what is to be delivered) whose timescales are as prescribed. He will also accept that despite his team's best efforts, meeting those timescales is not guaranteed; re-planning may have to be done in the future if the dates prove unachievable for whatever reason.

Managing Expectations In Software Development

He will be open and honest about all of this with the project stakeholders, explicitly communicating any anticipated reduction in scope or quality, as well as highlighting the very real risk of project slippage. If he adopts the second approach, he will pledge to deliver the project to exactly the dates prescribed, with no compromises.


He will not seek out estimates of effort from his own team - or if he does, he will refuse to accept any estimates that contradict what the plan says. He is not interested in disconfirmation of the project plan, only in confirmation of it. And when push comes to shove, when a milestone is fast approaching and the team is not on course to meet it, what then?

Exploring The Software Development Field

Quite possibly he will get his team to drop everything else they are doing and focus exclusively on the milestone in question -- but given the extent of what has to be dropped, this just stacks up problems for the future. He has preserved the appearance of being on course (for now), but sooner or later the divergence between plan and reality will become so pronounced that everyone will come to see the project timescales cannot be met.


The second approach, before it turns sour, has its attractions. The project manager may feel it to be more politically expedient. But the first approach seems to me to be the better way to go, if the project manager can bring himself to hold to it even in the face of pressure. It is a more honest approach, and more respectful of reality.

Read Full Article, Click Here Now ....

Outsource Software Development to India For Maximum Competitive Advantage

Offshore Software Development is a concept that has been gaining momentum over the years. It is a part of software development services offered by an outside provider located in a country that is far away from the client business geographically.

The major driving factor for the companies to opt for outsourcing software development is the elevated development expenses of the domestic service providers. The worldwide offshore software services market in comparison to ITO and BPO is relatively in its early stage, but India is the most preferred destination of the world in this field.

As per the statistics of March 2009, India has generated US$60 billion as annual revenues from its total outsourcing operations. This figure is going to be overhauled by a long margin to reach US$225 billion in the year 2020. Many cities from all over India have upgraded their infrastructure and manpower to attract major global players in setting up their offices here.

The most outstanding offshore software development India destination is of course Bangalore. But, other emerging cities like Chennai, Hyderabad, Kolkata, NCR, Mumbai and Pune are not far behind.

Widely dubbed as the IT Capital or the Silicon Valley of India, Bangalore is presently leading the list on most software developers in India. It has rapidly made its presence felt in the field of offshore software development and electronics. Large numbers of local as well as international IT-based companies are running their operations from its base.

These include Infosys, TCS, IBM, Accenture, Compaq, Texas Instruments, Robert Bosch, etc. The reasons behind choosing Bangalore to outsource software development are world-class infrastructure, abundant skilled manpower, well-suited climate, friendly government policies and sophisticated environment.

Chennai is also known as the second silicon valley of India and boasts TIDEL Park which is one of the biggest software parks in India. Low labor cost is the chief factor that has attracted a lot of big and small IT players to set up their operations in Chennai. The city is now deriving more and more revenues from offshore software development projects.

The NCR or National Capital Region of India consists of Delhi, Noida, Greater Noida, Gurgaon, Faridabad and Ghaziabad. Of late, it has been giving top IT destinations in the country a run for their money.

The NCR is making every possible effort to clinch numerous ambitious offshore projects from big cities. Well-developed infrastructure and better connectivity to other cities make the region a hot favorite among global clients who are ready to outsource their software projects.

Hyderabad, the capital of Andhra Pradesh, boasts first-class infrastructure and enjoys continuous government support. Renowned software developers in India like Microsoft, Google, HP, Amazon, etc. are operating their businesses here. HITEC City is the popular IT Park established in Hyderabad and is host to numerous MNCs that have most advanced structures and ultra-modern facilities.

Mumbai, the business capital of India, is one city that has witnessed enormous growth as an offshore software development center. TCS, Patni, are WNS are some of the well-known companies in this happening city. Kolkata is also slowly catching up with the major IT centers by enhancing its technology base and injecting more funds into the construction of IT parks.

iBoss Tech Solutions is providing quality software development services by setting up dedicated software resources and are committed towards achieving high levels of customer satisfaction through cost effective and timely solutions in custom application development, product development, re-engineering and testing services.

Read Full Article, Click Here Now ....